Natalie Chanin of Alabama Chanin has a creative business model which is inspiring. As a business owner she designs limited-edition clothing and homewares. Everything is made-by-hand using a combination of new, organic and recycled materials.
Here is the inspiring part…
The construction is carried out by skilled local artisans. These men and women act as their own business owners, purchasing raw materials from Alabama Chanin. They work from the location of their choice, setting prices for completing each item. Alabama Chanin then purchases the completed items back from the individual artisans. Each piece is numbered or limited edition and carries the signature of the maker.
Traditional techniques are celebrated, refined and passed from hand to hand, from generation to generation to be kept alive through commitment to quality and beauty.
It is not only a sustainable business model, but a lesson in creating and consuming slowly.
A slow movement for living as it were.
Image courtesy of www.alabamachanin.com